Workshops and masterclasses

Building your online brand

On-site training, up to 20 people
Half-day programme: £650 (exVAT)
Full-day programme: £850 (exVAT)


One of the most challenging tasks for new businesses is creating and establishing a successful and sustainable online brand, and ensuring it gains traction with potential customers. This can often mean the difference between success and failure, given that the web is the medium through which we do most of our business. This fun and interactive workshop will provide you with all the tools to develop and build a visible and impactful online brand identity.

Half-day programme

  • Branding key ingredients
  • Understanding your customers
  • Building and developing a brand identity
  • The brand iceberg: explicit and implicit characteristics
  • Domain name research and registration
  • Creating visible web and mobile presence
  • Building a social media strategy

  • Full-day programme

    The above half-day programme, followed by in-depth and focussed implementation planning and ideation for business leaders and senior managers:
  • In-depth market research
  • Developing a value proposition
  • Brand differentiation: reaching diverse customers
  • Evaluating impact, measuring reach

  • We bring training and development directly to you, through a range of workshops, masterclasses and planning sessions delivered to you and your staff on your premises. Save on the cost of expensive off-site training courses: we deliver training tailored to your needs at a fixed price regardless of how many staff attend*.